tag:blogger.com,1999:blog-2404559457551758575.post5173248646089651929..comments2024-03-28T02:13:03.296-07:00Comments on 60 Second Director: What's a director's vision and how can I get one? (Part 1.b)Brian Belefant, DGAhttp://www.blogger.com/profile/08323160939158939859noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-2404559457551758575.post-61244161550390254762010-03-18T08:00:43.526-07:002010-03-18T08:00:43.526-07:00Excellent insight, Thanks!Excellent insight, Thanks!Anonymoushttps://www.blogger.com/profile/03325687907040463157noreply@blogger.comtag:blogger.com,1999:blog-2404559457551758575.post-42336860713658533032010-03-17T13:08:12.026-07:002010-03-17T13:08:12.026-07:00Donald Gunn's categories really belong more to...Donald Gunn's categories really belong more to the conception of the advertising messages themselves than to their execution, which is where the categorization of directors becomes relevant. Think of it this way: If you came up with a spot about a mascot that steals the football at a high school game and gets chased through the town by both teams before finally giving up the ball in exchange for a Pepsi, what kind of director would you hire to shoot it? A comedy guy? An action guy? Someone who's worked with horses?<br /><br />(Trick question. You'd hire Pytka.)<br /><br />The simple way to answer your question is to look at the way production companies categorize the directors they represent. In general, they'll "sell" directors for:<br /><br />Comedy<br />Cars<br />Lifestyle<br />Beautiful imagery<br />Documentary (including mocumentary)<br />Tabletop (food and products)<br />Performance/dialogue<br />Special effects<br />Animation<br /><br />Not all production companies represent all categories, and some subdivide their categories if they have, say, three comedy guys. But this is more or less how the commercial industry breaks directors down.Brian Belefant, DGAhttps://www.blogger.com/profile/08323160939158939859noreply@blogger.comtag:blogger.com,1999:blog-2404559457551758575.post-13033130444703846302010-03-17T12:20:06.587-07:002010-03-17T12:20:06.587-07:00I agree with much of what you're saying about ...I agree with much of what you're saying about directors visions and being labeled in categories of "vision." <br /><br />I'm curious as to what you think the types or genres of commercials are? <br /><br />I've seen the more, I don't know - academic? - list of commercial categories from Donald Gunn (http://www.slate.com/id/2170872/nav/tap1/).<br /><br />You mentioned a few being comedy, special effects, action, food, and cars. What others do you believe are out there that a director could get categorized as?Anonymoushttps://www.blogger.com/profile/03325687907040463157noreply@blogger.comtag:blogger.com,1999:blog-2404559457551758575.post-56611329259309451602010-03-17T10:45:46.990-07:002010-03-17T10:45:46.990-07:00@Anonymous...
I once pitched an idea to the owner...@Anonymous...<br /><br />I once pitched an idea to the owner of a major florist conglomerate in St. Louis for a series of commercials that told great stories all involving how these flowers "saved the day," or something like that.<br /><br />He told me that while he loved the idea, the simple fact is that people want to see the owner of the business talking in front of a green screen with pictures of their business in the background. <br /><br />I don't think it's the advertising industry at all. I think it's clients that just want to play it safe. I think most clients do understand how cool and interesting something could be, but they are inherently drawn to "what works" instead. Sad for our reels indeed, but I doubt that will be changing anytime soon (at least on the local level).+Joe+http://www.503creative.comnoreply@blogger.comtag:blogger.com,1999:blog-2404559457551758575.post-22432032646292846512010-03-17T09:55:25.598-07:002010-03-17T09:55:25.598-07:00thanks for the insight funny guy but you not only ...thanks for the insight funny guy but you not only do comedy but you do beautiful comedy when allowed, unfortunately too many spots with men in cheesy suits don't call for pretty lighting. Can someone educate the advertising industry first? Maybe if they had an idea of the possibilities and the reality of shooting we all would have more interesting spots for our reels.Anonymousnoreply@blogger.com