I just made a phone call and heard a Christmas carol while I was on hold.
On November 1st.
Remember when we used to complain because the Christmas music would start on Thanksgiving?
Back when I was your age, it was different. Sure, people got into the holiday spirit a month before Christmas. And it was annoying as all hell. But where it came from was giddy anticipatoin.
But it’s not holiday spirit. Not anymore. Now it’s about sales. Our consumption-obsessed society is addicted to a certain level of commerce, and like a junkie who needs a fix, we’ll lie to ourselves if we think it’ll help us get it.
That means for the next 55 days, expect to be bombarded by Christmas carols, Christmas sales, Christmas promotions, Christmas decorations, Christmas everything –– coming at us relentlessly from every direction in a desperate attempt to turn another shitty year around.
It's not going to work. I know, the recession officially ended in June of 2009, but I’m willing to go out on a limb here and predict that the holiday shopping season isn’t going to break any records.
And you know what that means.
Starting December 26th, the Valentine’s Day frenzy begins.